The Cavan is a traditional Irish pub and kitchen in England, created in honour of Billy, a proud Irish man known for his humour, character and storytelling.
The brand captures the warmth and nostalgia of a proper Irish local, with walls filled with photographs, memorabilia and memories. Traditional typography, deep greens, aged textures and expressive line art give the identity an established, lived-in feel. At the heart of the brand is an abstract illustrated portrait of Billy, alongside his much-loved phrase, “That's the why.” A personal touch that brings his personality into every part of the pub.