SQ1 Groundworks approached the project with an established brand identity, including an existing colour palette and primary typeface. The aim was to refresh and strengthen the visual identity without losing the recognition they had already built.
The existing logo was redesigned to create a cleaner, more confident and versatile mark, supported by a bespoke graphic pattern that adds consistency and character across the brand. Alongside the identity refresh, I designed and built a new website and continue to manage the brand’s social media, creating content that brings the refreshed identity to life and presents SQ1 as a professional, capable and established landscaping, driveway and groundwork company.
